I’ll run your social media, while you focus on your guests.
Chantal Boot – Surfing Pineapple
Social media in the hospitality industry? Who has time for that!
Being a hospitality business owner, this is not the very first priority, I get that completely! Having worked in different positions in hospitality, I know that it’s hard enough to just get your own job done. Let alone keep your business’s social media active.
That is why I, as a freelance social media manager, can help you with your online presence, from creating posts on Instagram, to reply to reviews on TripAdvisor. I got you covered!

What is the importance of social media in the hospitality industry?
Research shows that potential guests of businesses in the hospitality industry first check out their social media. For example, 75% of the potential guests of a restaurant rely on social media before making their decisions? (Bookdinner.com, 2020)
On which social media platforms do I need to be?
Depending on your goals and target audience, we will look for the best package. Want to get an idea already? Download the free set up guide for social media for hotels, restaurants or travelagencies.
- 75% of the guests decide to go to a restaurant by using social media
- 31% of the guests use Google to find a restaurant
- 58% of the guests look at reviews from others
- Market research
- Strategy
- Instagram post creation and scheduling (can be linked to Facebook)
- Instagram reels editing and advice on posting
- 30 Hashtags
- Caption writing
- Optimization of biography of social platform
- Content Creation
- Basic community management
- 30 min monthly call for analysing
Starting from 425eu
- Market research
- Strategy
- Post creation and scheduling (8 posts)
- Reels creation and posting (4 reels)
- 30 Hashtags
- Caption writing
- Optimization of biography of social platform
- Content Creation
- Basic community management
- 30 min monthly call for analysing
Starting from 725eu
- Market research
- Strategy
- Post creation and scheduling (8 posts)
- Reels creation and posting (8 reels)
- 4 LinkedIn posts
- 30 Hashtags
- Caption writing
- Optimization of biography of social platform
- Content Creation
- Basic community management
- 30 min monthly call for analysing
Starting from 875eu

Add on:
- TripAdvisor Management
- Google Review Management
- LinkedIn (4 posts a month)
- 4 TikTok/Reel ideas + edits
- Blogpost (500 words)
- Keyword research
Do what you do best and outsource the rest – Peter Drucker
How does social media management work?
No business in the hospitality industry needs to worry about their social media! The packages are optimized for the hospitality industry and really help you take care of your online presence.
With the basic package, you will still be posting some content yourself (with my advice). Perfect for small boutique hotels!
The travellers package helps your business to be seen on multiple platforms. Giving you a bigger audience worldwide. In this package, all content will be posted by me. Perfect for individual travel agents!
The all-in package is for the ones that also have B2B clients. Looking for investors? Or building a bigger brand with others? This would be your choice!


The process for social media management
The start
- Book a call with me at a time that suits you.
- Fill out my questionaire.
- Strategy will be made and discussed.
How it continues
- I come up with content ideas and ask you for relevant pictures
- You get time to review the content
- I will post and plan the content
- We plan a 30-min call to discuss statistics