I’ll run your social media online, while you focus on your guests
Social media in the hospitality industry? Who has time for that?! Being a hospitality business owner, this is not the very first priority, I get that completely! Having worked in different positions in hospitality, I know that it’s hard enough to just get your own job done. Let alone keep your business’s social media active.
That is why I, as a freelance social media manager, can help you with your online presence, from creating posts on Instagram, to reply to reviews on TripAdvisor. I got you covered!
What is the importance of social media in the hospitality industry?
Research shows that potential guests of businesses in the hospitality industry first check out their social media. For example, 75% of the potential guests of a restaurant rely on social media before making their decisions? (Bookdinner.com, 2020)
On which social media platforms do I need to be?
Depending on your goals and target audience, we will look for the best package. For most businesses in the hospitality industry, I advise being visible on Instagram and TikTok at the very least. These are great platforms to attract new clients in an organic way.
75% of the guests decide to go to a restaurant by using social media
31% of the guests use Google to find a restaurant
58% of the guests look at reviews from others
The Different Social Media Management Packages for the hospitality industry
- Market research
- Content Calendar
- Instagram post creation and scheduling (can be linked to Facebook)
- Instagram reels editing and advice on posting
- Caption writing
- Optimisation of LinkedIn bio
- Content Creation
- Basic community management
- 30 min. monthly call for analysing
Boutique Package +
Posting of all Instagram and TikTok content
The Ultimate Package
Travellers’ package +
Pinterest management from available blogs on your site
*Creating infographics, editing reels, making carousel posts
**Client should have Pinterest account set up already
- Linkedin Page Set up and Post creation
- Google Review Management
- TripAdvisor Review management
- Blogpost writing
“Do what you do best and outsource the rest.”Peter Drucker
How does Social media management work?
No business in the hospitality industry needs to worry about their social media! The packages are optimized for the hospitality industry and really help you take care of your online presence.
With the basic package, you will still be posting some content yourself (with my advice). Perfect for small boutique hotels!
The intermediate package helps your business to be seen on multiple platforms. Giving you a bigger audience worldwide. In this package, all content will be posted by me. Perfect for individual travel agents! The expert package is for the ones that not only want to grow their presence on social media, but also want to ensure that there is more traffic going to their website. You already have blogs on your site (or I can create them for you in the long run). This is a great option for any tourism office!
The process for social media management
- Book a call with me at a time that suits you.
- You fill out a questionnaire, so we can have a productive call and start with the social media management as soon as possible.
- I come up with a strategy and with relevant ideas.
- You will upload relevant pictures or videos in Google Drive, while I start writing the content.
- You review the content
6a. Depending on the package I will plan the regular posts and let you know the best times to post the reels
6b. I will plan and post all content
7. At the end of each month we have a call to explain how all the content performed and come up with a plan for the next month.
*A package is taken for a minimum of 3 months to see the best results.
*Full payment for one month needs to be in upfront.